Atelier New Regime

Boutiques Mode Saint-Henri
Atelier New Regime is a streetwear label created and headquartered in Montreal. In 2009, it began as a passion project and outlet for self-expression. With a hustler’s spirit at its core, the team designed in a bedroom, stocked t-shirts in a basement and sold them out of their trunks. The love for art, design, photography, and street culture turned three dreamers into a collective of creatives who challenge themselves to offer design-conscious pieces and innovative experiences.